This interactive website leverages data from Google searches realted to people searching “how to do” things.
North Americans and East Asians need their toilets, people in former Soviet countries are fearless enough to attempt fixing their own washing machines, warmer climates can’t live without a fridge — makes sense, and North and Eastern Europeans need help fixing their light bulbs.
Try it yourself! You can learn not only seaches on “how to”s but gather various insights on what people are searching and when. If you are using Adwords for advertising a product or service, you may want to look at the prime time people do searches and make sure to better leverage that period. E.g. Search “schools supplies” in Engilsh speaking countries and you are likely to find out it peeks in August aligned with school start dates.